Greggs, the c.1,510-strong high street baker, has started a trial with Iceland Frozen Foods to sell its branded sausage rolls through its supermarkets for shoppers to bake at home. The trial will see a four-pack of Greggs branded sausage rolls sold in 10 Iceland shops across the North West. A company spokesperson said: "This is a trial which will enable Greggs to assess the potential for its savoury foods to be sold into the frozen take home market, and to identify any impact this could have on its existing shop business.” Greggs chief executive Ken McMeikan told Reuters in an interview last month that the company planned to attack the end of day take-home market as it seeks new revenue streams in a trading environment he does not expect to improve any time soon.