Domino’s Pizza, the pizza delivery business, has taken another step toward increasing its presence in the UK by teaming up with supermarket giant Tesco, to open a site inside one of its stores in the West Midlands. The 702-strong chain will open a unit inside the new Tesco Extra in Dudley, on 17 October, and hasn’t ruled out opening further in-store sites under the new link up with the supermarket group. A Domino’s spokesperson told M&C Report: “We are trialling the store in Dudley to see how the concept works in supermarkets, with a view to expanding this further if it is agreeable to both parties.” Located on the Town Gate Retail Park, Domino’s new store will offer a wide menu of pizzas for collection and include a “ready to go” option enabling customers to pick up a pizza straight away after doing their shopping. Earlier this year, the company opened its first roadside site in conjunction with motorway services operator Moto Hospitality on the M4. It will eventually open up to 43 sites on Britain’s motorways under the agreement. As revealed by M&C Report in July, the company is also understood to be developing a food court concept, with an opening in a shopping centre in the South of England planned. Chris Moore, chief executive of Domino’s Pizza said: “This gives us a unique opportunity to target a new market and we look forward to offering shoppers and local pizza lovers in Dudley the convenience of collecting a delicious, piping hot Domino’s from their new Tesco Extra.” Steve Goswell, store manager of Tesco Extra Dudley, said: “Domino’s has a fantastic reputation and is expanding at a rapid rate so we are delighted to be joining forces with them.”