Domino's Pizza has, the delivery group, has called a review of its £7m advertising account, in the wake of the appointment of Robin Auld as brand controller. Auld's first job in the newly created role will be to compile a list of (as yet undisclosed) agencies that will be invited to pitch. Arkwright, a London-based agency, has been handling advertising until now on an ad-hoc basis, but Domino's is now thought to be seeking a new direction. "Brand control is more important than ever if we are to continue building our profile and helping franchisees to roll out stores across the UK and Ireland," said Charles Moore, sales and marketing director.