AN ALL-INCLUSIVE PACKAGE OF INSIGHTAccess MCA’s comprehensive market intelligence through the Food Strategy Forum’s annual programme of reports, debriefs, study tours, updates and client service support.
COMPLIMENTARY MARKET REPORTS
Subscribers get PDF copies of MCA’s annual ”Eating out in the UK”, ”Menu & Food Trends” and ”Top of Mind” market reports as part of their annual subscription package. In addition, they get another report that changes each year, e.g. “Contract Catering Market” or “Healthier Eating”.
QUARTERLY FACE-TO-FACE MANAGEMENT BRIEFINGS
Bringing together members from across the spectrum of the eating and drinking out industry, Food Strategy Forum debriefs deliver insight from MCA’s most recent market intelligence as each debrief coincides with the launch of one of our annual market reports.
Each debrief is presented by our experienced market analysts, who reveal and explain the findings from MCA’s most recent intelligence and market reports.
The briefings are also a great opportunity for you to meet our analysts and ask them your burning questions.
QUARTERLY UPDATES ON MCA’S CHOSEN CONCEPTS TO WATCH
Each quarter, MCA’s analysts highlight 10 new openings that we think are worthy of wider attention and which fulfil at least two of the following three criteria:
- Offering a unique food/or beverage proposition
- Operationally interesting, in terms of location, day-part coverage, merchandising, service, use of technology, packaging, etc.
- Has the potential for significant expansion
Our ‘Concepts to Watch’ lists enable you to easily keep abreast of the latest trends and looming competition.
FOOD STUDY TOURS
The MCA team are constantly seeking and checking out innovative operator concepts, so we are well placed to introduce you to the best trend-setting operators across the breadth of the food and beverage industry. With our carefully researched programme, Food Strategy Forum subscribers gather intelligence, keep abreast of competitors, network with their peers and gain innovative ideas from the concepts that are driving change in the UK.
Each study tour is unique, taking into account any new concepts, with the MCA team taking attendees to a variety of coffee shops, food-to-go sites, pubs and bars, branded restaurants and one-off concepts around London.
MONTHLY CONSUMER INSIGHT DASHBOARD
MCA’s UK Eating Out Panel tracks the behaviour of 6,000 nationally-representative consumers each month, building up to a sample of 72,000 every year, across all eating out channels and day-parts (including snacking). Our insight team validate and analyse all data to provide you with a clear picture of current consumer behaviour, drivers of change and key perceptions.
COMPLIMENTARY TICKETS TO THE ANNUAL MCA MARKETING CONFERENCE
Dedicated to marketers in the eating and drinking out sector, the MCA Marketing Conference brings together marketing experts from the ‘giants’ of the foodservice industry, as well as exciting emerging brands, to discuss the current marketing trends and opportunities in the market.
FULL SUPPORT FROM A DEDICATED CLIENT SERVICES MANAGER
All members receive complimentary advisory support and analysis. Our analysts are available at the end of the phone for questions, explanations of particular datasets or requests for extra analysis.