William Grant and Sons has bought three rum brands formerly owned by Seagram from new owners Diageo and Pernod Ricard.

The company has acquired Old Vatted Demerara, Wood's 100 Old Navy and Vat 19 for an undisclosed fee.

The drinks will be marketed and distributed by First Drinks Brands, the company jointly owned by Grant's and Bacardi-Martini.

Chris Mason, the managing director of First Drinks Brands, said: "Old Vatted Demerara is a big brand in Scotland and we shall leverage its success north of the border to strengthen our relations with the Scottish trade while building the equity of all the brands in their respective strongholds across the UK."

Earlier this month William Grant bought Canadian whisky Gibson’s Finest from Diageo.