Shoppers will spend more this year than last as they "trade up but buy less often," according to a group of top retail advisers and analysts. KPMG/Synovate, which is due to publish its findings this week, predicts the sector might not be hit as hard this year as first thought. The think tank's white paper, What are the prospects for UK retail in 2011, said there is "some optimism" for this year, beyond the first quarter. The Independent on Sunday, Business, p78