Merrydown said that its full year results would be ahead of expectations, following strong Christmas trading. The company said that growth was once again led by its Schloer brand, but that Merrydown Vintage, the company's premium cider brand, had enjoyed a slightly improved result compared with the previous year. Nigel Freer, Merrydown's chief executive, said: "The consumer response to our Christmas activity has been very positive and Shloer continues to be a significant driving force in the growth of the premium adult soft drinks market."