Interbrew UK is boosting support for Castlemaine XXXX by £2m to £11m in 2004, after the brand's relaunch last year saw it sell 154m pints to become the fastest growing brand in England and Wales. As part of its continuing effort to re-establish XXXX as a credible, mainstream standard lager, Interbrew will launch a new bar countermount for the brand,. Colin Pedrick, managing director of on-trade sales at Interbrew UK, said: "The brand has had a fantastic first year in our portfolio, easily exceeding our sales and distribution targets." The new countermount should be in all on-trade sites by the end of July.

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