Finlandia Vodka has signed a seven-figure deal to become James Bond’s vodka of choice in the new 007 film Die Another Day.

Scott Reid, the global marketing director for Finlandia, said: "Although Bond will not actually ask for a Finlandia directly he does order a vodka martini and it is Finlandia. One of the great scenes in the movie features an ice bar and the whole bar is stocked exclusively with Finlandia vodka".

Brown-Forman, which owns Finlandia, will not pay directly for the product placement, but will spend an agreed amount on advertising and cross-promotion.