The proposed merger between North American brewers Adolph Coors and Molson could be heading for trouble. Some Molson shareholders suspect that Coors is getting control on the cheap and are pushing for a possible rival bid. Both companies argue the marriage is necessary in a rapidly-consolidating beer industry. But beyond some cost savings, the rationale may be flimsy. According to one banker it "appears to be more about maintaining family business empires than maximising value for shareholders". The Business 26/09/04 page 9