Consolidation in the drinks sector is coming to a "creamy head", says The Business, with Diageo buying Bushmills for £200m. Bushmills, an under-exploited brand in Pernod Ricard's portfolio, is seen as a "nice fit" for Diageo. It also strengthens Pernod's £7.4bn agreed bid to buy Allied Domecq. Pernod shareholders will vote on Tuesday whether to issue shares to help fund the deal. The Business 12/06/05 page 10 The Sunday Times 12/06/05 (Business) page 3.11