Allied Domecq's core spirits brands including Canadian Club and Malibu drove the company's profitability in the first six months of its financial year, profitability despite a drop in overall sales. Sales of Malibu were up 16%, thanks in part to the successful launch of Malibu Chill in Australia. Sauza – the Tequila-based drink, saw sales volumes rise 17%, and bourbon Canadian Club, where volumes were up 6%. The company's recent move into the premium wine market also boosted the coffers, with trading profit up 11% despite a 3% drop in volume growth.

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