Steve Easterbrook, McDonald’s global chief brand officer, is to return to the UK – after taking a position as head of the burger chain in Europe. His appointment follows the shock departure of Denis Hennequin, who resigned Wednesday to become chief executive officer of Accor Hotels Group. Easterbrook, 43, has been with the company for 16 years and has previously served as CEO of its United Kingdom division and also oversaw operations in Sweden, Finland, Denmark, Norway and Ireland. He only took the global chief brand officer role in August. The Times, p58 &59