Starbucks, the global coffee shop chain, is to enter the juice bar market after acquiring the California-based juice maker Evolution Fresh for $30m. In what will be its biggest expansion outside the coffee market, Starbucks plans to open its first juice bars on the US West Coast next summer. The deal for Evolution Fresh and the opening of the bars is the first move for the chain into what it describes as the “health and wellness market”. The move will give the company a foothold in the $1.6bn juice market and in the c.$50bn health food market Chief executive and founder Howard Schultz said: “Our intention is to reinvent this category in the same way that we reinvented over the last 40 years the basic commodity of coffee. We see a lot of white space.” “We're not only acquiring a juice company, but using it to build a broad-based health and wellness category over time.” Apart from in the new stores, Starbucks plans to sell its new product through two further channels – it’s own stores and through retail outlets. Evolution Fresh was started by the founder of Naked Juice, Jimmy Rosenberg, who will continue to lead product innovation for the brand.