Pinkberry, the low-fat Korean frozen yoghurt concept known in the US as "crackberry" for its apparently addictive qualities, will open its first standalone site in the UK at the Westfield Stratford City development in London. The company, which make its long-awaited debut in the UK in August with a concession in London’s Selfridges, has secured a 1,500sq ft site in the scheme’s mall area. The company, which currently operates over 130 sites around the world, has been rumoured to be looking to open sites in the UK for the last four years and appointed property agent Harper Dennis Hobbs earlier this year to seek sites in London and around the country. Earlier this year, the company announced plans to open in up to 17 new international markets by the end of this year. The chain is expected to add 30 new international sites by the end of 2011. Starbucks president and chief executive Howard Schultz sits on Pinkberry’s board. Davis Coffer Lyons advises Westfield on its F&B lettings.