Lindley Venue Catering, the specialist sports stadia catering division of the Lindley Group, is to roll out a range of branded food concepts aimed at “raising the quality standard and presentation of food” in sports venues. Following the successful launch of some of the new branded outlets at Tottenham Hotspur FC’s White Hart Lane stadium, the company plans to roll out its New York Jack’s Hot Dogs, The Pie Factory, Pie & Mash Co, FGB - Flaming Good Burger,  Henry’s Chicken, as well its bespoke deli concepts - available to its 30-plus professional football and rugby stadia clients. At the same time, Lindley, which already has an established partnership with Starbucks, plans to expand its link up with the coffee chain into more stadia both in public concourses and hospitality areas. Adam Elliott, chief executive at the Lindley Group, said: “Stadia public catering has long been Lindley’s core business and, with our substantial experience in this marketplace, we believe that we are in the best position to lead the field when it comes to enhancing the food experience of sports fans around the country.  The quality and innovation that we have seen in branded retail food outlets on the high street, in mainstream visitor attractions and within other leisure venues hasn’t, until now, been evident in sports stadia. “The aim of our new foodservice retail brands is to raise the bar in terms of quality, customer service and, ultimately, spend per head in stadia market, and the results achieved have been extremely positive and have prompted us to roll out these brands to other sites.”