Illycaffe is rolling out hundreds of licensed cafes called Espressamente in Europe, Asia and temporary locations in New York City. It believes it will only be a matter of time before Americans will want Illy cafes. The company says it is not looking to unseat Starbucks but to create an exclusive destination with an emphasis on quality and aesthetics. France is its fastest-growing market where 20 will open by the year end. It has set up an Espressamente in Shanghai and India’s largest coffee shop chain has agreed to buy and distribute Illy coffee and machines to hotels and restaurants there. The Independent on Sunday (Business) 30/07/06 page 12