McDonalds's is trying to set itself apart from rival burger chains by going back to the 1950s with a new series of American restaurants based on the traditional "diner".

The first will be in the small Midwest town of Kokomo, Indiana, and if the look catches on could rapidly spread across the McDonald's empire.

Rather than queuing, customers will be able to phone an order from

their table and then have it brought to them.

It was during the 50s that McDonald's phenomenal growth began from Dick and Mac McDonald's hamburger stand in San Bernardino, California.

The Independent on Sunday

18/03/01

page 5