Greene King to reduce number of brands

Greene King CEO Rooney Anand and former Spirit CEO Mike Tye outside Sunrise House

Leading analyst Jamie Rollo at Morgan Stanley believes that Greene King’s main thrust for achieving revenue synergies on the back of its acquisition of Spirit will come from simplification and improvement of its brands

This article is available to MCA News subscribers and trialists only

If you already have access, please SIGN IN

Gated access promo

Apply for a free trial or subscribe

to get access to MCA’s news & analysis service

  • The latest industry developments and trends into your inbox every day
  • Major announcements via breaking-news email alerts
  • Inspiration and insight from interviews with leading industry players
  • Monthly consumer insight analysing eating & drinking out behaviour
  • Details on innovative emerging operators

For subscriptions enquiries, please email enquiries@mca-insight.com or call +44 (0)1293 610343

If you already have access, please SIGN IN