Steve Gotham, Director of Insight, has worked in catering and hospitality business, consumer and market research for over 9 years, with specialist interest in consumer insight, competitor benchmarking and key performance indicators. He carries out Commercial Due Diligence assignments for clients, and leads all bespoke research projects and market entry studies. Steve’s team produce the MCA annual market reports and all brand analysis. Prior to joining Allegra, Steve worked for several years in retail analysis, for Verdict Research, where he was Head of Analysis & Publications across the retail spectrum. He started his career with Sainsbury’s, where his roles included Store Location Research and Competitor Intelligence. Steve has an MBA from City University and is a member of the Market Research Society.
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