About us

MCA is the new incarnation of a business created by the merger between two of the leading specialist information providers serving the eating and drinking out market, M&C Report and Allegra Foodservice. Whilst MCA is new, the history of both elements stretches back over 15 years; Allegra Foodservice was acquired by William Reed Business Media in 2013, having been providing insight and consultancy services since 1999, and M&C Report was acquired by William Reed in 2004 but was established as a specialist subscription news service in 1999. The two businesses came together in April 2015 to create M&C Allegra Foodservice, which has now re-branded as MCA. This unique combination of expert intelligence now provides comprehensive daily news coverage, together with essential analysis, market data, insight and trends.

Meeting the needs of a changing marketplace

British eating out behaviour and food culture has changed rapidly over the past few years with the quality and complexity of brands serving the market increasing each year. The need for reliable information and data to help executives make informed business decisions is therefore critical.

To meet this need MCA provides trusted, independent analysis and insight on the branded UK eating and drinking out market. Information is easily accessible, constantly updated and is delivered on a website platform which enables users to undertake further investigation into the data to meet their particular requirements.

Coverage of all major foodservice formats

MCA covers the complete breadth of the UK foodservice market, including fast food, branded restaurants, coffee bars, sandwich shops, supermarket and department store cafes, travel, leisure, workplace, hotels and fine dining, as well as the on trade licensed sector, including pubs, clubs and bars.

Specialist information to meet specific business needs

The services provided by MCA are focused on four key areas to provide tailored information, data and events to meet specific business requirements:

Market Intelligence – news, analysis, brand profiles, market reports

Consumer Insight - behaviours, attitudes, repertoires, brand tracking

Food Strategy Forum – thought leadership, debriefs, networking

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Invaluable for suppliers

"MCA is a highly respected service for anyone who has a passion for the on-trade. Amazingly useful and a must read every morning."

Martijn van Buuren, On Trade Channel Director, DIAGEO GB

"MCA has its finger on the pulse. I wouldn’t be without it….invaluable news for the industry"

Paul Anderson, Commercial Director, Gram Commercial

"MCA is the briefing service that never sleeps. It supports business development 7 days a week."

Alex Walters, European Sales Director, iTradeNetwork

Essential for operators

"We think MCA is excellent. A great overview of what is happening in the food and beverage industry"

Gerry Ford, Chairman, Founder & Chief Executive, Caffè Nero

"The daily MCA is the most reliable way of keeping up to speed with events in our industry"

Simon Emeny, Group Managing Director, Fuller Smith and Turner

"MCA is concise, up to date and to the point. It’s the best daily alert service available for keeping in touch with the day to day activities of the industry"

Bob Ivell, Executive Chairman, Mitchells & Butlers

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MCA's commentators and opinion makers